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Samsung – clip for the company Tap and Take

Project: Samsung – Tap and Take Client: Samsung Media: TV Period: 2009

Head office of Samsung Company turned to Russian agencies Los Magnificos и Brandworks for executing of global advertising campaign in Moscow. Russian team continued production of clip series, aimed to support new Samsung product, which had been started in the largest word cities. It happened, that the first video was shot in the Russian capital without local representative of Samsung Russia. Samsung company made video for advertising new photo camera ST5500/ST5000 in the capitals all over the word: Rome, Paris, London, and they prepared shooting in Moscow, at the most recognizable place - at Red Square.

It’s not easy to receive all the permits for shooting at Red Square. More over, according to the agreements with the Kremlin's commandant office, foreign clients should not present at Red Square. They were placed in special mobile studio, which received radio signals and showed everything, that Russian operators shot at Red Square.

Detailed description of shooting you can find at Branded.

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