Lacalut in reality show

Target audience: all the viewers, 18+

Message: Lacalut Aktiv – double protection of teeth and gums.

Goals and objectives:

— Lacalut Aktiv rand promotion within advertising campaign "Double protection of teeth and gums”, which was started in the project "King of the ring"

— Loyalty improvement of the present customers and obtaining new ones

Concept:

Thanks to reality show programs, which are the base for very popular format of the Fisrt TV channel, the product was naturally put into life of the project participants. And dew to Spartan way of living during the project period, Lacalut Activ became a valuable and desired product for the participants.

Each product appearance, starting form the first mystic beginning at the island, which coursed the participants’ tumultuous emotions, was extraordinary and meaningful event.