Show “King of the Ring – 2”

Message: Lacalut Activ – dual protection of teeth and gums!
Goals and objectives:
— Lacalut Activ brand promotion
— Loyalty improvement of the present customers and obtaining new ones
— Choice of really strong brand for integration
— Associative demonstration of the protective product characteristics within relevant content
— Project integration creative concept: translation of protective image
Media set realization:
1) Dynamic card (10 seconds)
2) Clip at plasma screen (10 seconds)
3) Virtual placement (10 seconds)

— special made image of "Tube – Superhero” embodies absolute protection
— integration into wrestle item, connected with the development of the action (training, rest between the fights, prize ceremony, accompanying the fighters to the ring and so on)
— integrations, not related to the development of the action (magic appearance of the brand bearer during the round intervals, his transformation into tube of tooth paste and so on)