Brandworks specializes in marketing projects for entertainment industry: TV, films, show business, sports, entertainment services, the Internet and new media.

Olga Titova and Maria Kapralova founded Brandworks in 2006 staking on story placement, when brand becomes the natural part of content, and the arising symbiosis makes the basis for creation of communication campaign for a project.

Consumers tend to pay less attention to the increasing number of direct advertising messages, not related to their interests, and therefore Brandworks initiates that the brand appear within the entertainment the consumers search for and watch with pleasure.

From the very beginning “Brandworks” offered the clients to advertise in the most effective and top rating projects – including such films as “Bimmer. Volume 2”, “Love Schmlove”, “The irony of fate. Sequel”... These are various TV projects from “Malakhov +” to “Survivor”, from “House-2” to “Ice age”.

The agency has acquired clients of various social background – from “Eurovision” contest to the Olympic games, from Mummy Troll fans to those who are fond of Vladimir Spivakov, and the Internet audience has watched special projects on Mail.ru and for Odnoklassniki.ru community.

Having appreciated the agency’s success in the field of movies, the clients of Brandworks got to appear in the top rating TV projects on eight largest national TV channels (Channel One, Russia 1, NTV, STS, TNT, TV Center, Ren TV, Domashny). The next step became the penetration into the world of show business, and afterwards the Brandworks team successfully realized a project in the Olympic Games in Beijing.

In various countries Brandworks always protects the interests of its clients – on the island of Reunion in the Indian Ocean, on the air of Ukrainian TV networks, on the roads of Finland, among the multimillion population of China, and even on the Bocas del Toro Archipelago in Panama.

The clients of Brandworks are the well-known international companies – Unilever (Lipton, Axe, Rexona, Sunsilk), Sony Ericsson, BMW, Panasonic, BORK, Land Rover, IBM, Diesel… The largest Russian companies have confidence in Brandworks as well – among them Aeroflot, Beeline, Russian Standard, MTS, Natusana, Rambler, Savage, Rolsen...

Brandworks is actively developing in the adjacent industries – there was signed license agreement with “Advertising Age”, first in Russia, to set up weekly online-magazine Branded. To the Walt Disney Company CIS’ order there were produced the two seasons of «As the Bell Rings» sitcom that became one of the best local version adaptations made for Disney Channel in 14 countries. And while the sitcom was made in one of the Mosfilm pavilions using modern HD-equipment, commercials are filmed by Brandworks in the most unexpected places – for example, to order placed by Samsung headquarters in Seoul filming was made on Red Square near Kremlin.

Today Brandworks became one of the leaders of the Russian industry of entertainment marketing deserving the right to be one of the largest market participants with unique experience, professional team and successful landmark projects.

To learn more about the agency’s competence look into our presentation.