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"Serebro" band at Eurovision-2008

Project: Eurovision-2008 Client: BMW Media: Eurovision-2008 Period: 2008

Message: BMW is a winner's car!

Goals and objectives:
— BMW brand promotion
— Use of strong brand for audience loyalty improvement
— Demonstration of the car characteristics, such as status, comfort, produceability, trends relevance, strong brand

Media-covering:
— The Festival’s items and diaries (First TV Channel, Russia Channel, MTV, RBK, Stolitsa)
— News items on TV (First TV Channel, Vesti, Muz-TV, MTV)
— The press (gossip column, editorials)
— Internet

Results:
— Silver BMW 7 series perfectly matched the concept of Russia's representation at the international Festival
— BMW followed the girls in all trips in Helsinki and in Moscow. The car was represented as a high status and reliable means of transportation, which is worthy for the winners!



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