Entertainment industry guide

TV:
— Sponsorship (media and placement), special projects
— Product placement, brand integration (serials, sitcoms and game shows)
— Placement of direct advertisement

Show business:
— Concerts sponsoring (BTL and TV version), musicals

Events:
— Celebrated events of cultural/high life
— Special events for the client

Movies:
— Product integration, story placement
— Cross-promotion (promo-campaign for the film, celebrity seeding, L&M, first nights)

Sport:
— Association with sporting events, work with sportsmen

New media:
— Media placement and special projects

Internet:

— Integration of product and brand in thematic recourses
— Placement of direct media-campaigns

Program 360

Program 360 degrees includes all communication channels relating to the technologies of work in entertainment industry and is used to expand communication area.

Work with client

Client:
— Determines selection criteria of projects, supplies brief and budget limitations

Agency:
— Selects projects, works on integration, buy placement
— Realizes the project

Structure of payment for agency’s services:
— Service fee (fixed amount for the realization of each project)
— Retainer fee (fixed amount for total period of the contract)

Advantages

1. Innovative approach that enhances traditional media strategy

2. Spread of common communication platform on all communication channels

3. Strategic planning: top view

4. Creative solutions: in-house

5. Budget optimization of advertising campaign

6. Unique experience in entertainment industry